We are an Australian owned company established in 2014 in Sydney to bring the Turkish Cotton Towel to Australian beaches. The name efil efil means "breezy" in Turkish and signifies the lightness of the selected colors and designs. Since then, we have expanded to a wider variety of 100% pure Turkish cotton products including robes, handmade kaftans, throws and blankets. The newest addition to our product range are pure cashmere scarves which have proven to be a desired accessory all year round.


Our mission is to provide joy to our customers through quality, stylish and convenient fashion products and accessories whether at home or out and about. We source our products directly from verified manufacturers to ensure quality and fair working practices. 

We are always looking for ways to improve our product range and services and are open to your feedback or suggestions - please let us know your thoughts via email, Facebook or Instagram.  



Have any questions or concerns? 

We’re always ready to help!

Phone:               +61 411 607 106


Address:                   Brighton-Le-Sands, Sydney, NSW

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Quality: We feel that today's consumer culture has pushed the fashion industry low price and high quantity at the expense of quality. We strive to reverse this trend by providing quality tested fabrics that will last. 

Simplicity: The 21st century is complex enough with its new technologies, social pressure and increasing work expectations. To counter this trend, we want to simplify your life one step at a time from making online shopping a seamless experience to providing convenience through light, fast-drying, sand-repellent cotton fabrics. 

Sustainability: There is a finite amount of resources on Earth with a limited replenishment rate. We are convinced that a holistic approach is required and needs to combine innovation, use of renewable resources (including natural products like cotton or cashmere) and elimination of artificial materials that adversely impact the ecosystem. Consequently, all our products are made from natural materials eliminating any environmental burden at disposal. Furthermore, we aim at minimising the impact of our operation across the whole process from using renewable packaging to requiring suppliers to use environmentally friendly processes.